Bermuda, Canada, Federated States of Micronesia, Guam, Johnston Island, Marshall Islands, Midway Islands, Northern Mariana Islands, Palau, United States of America, Wake Island, Saint Pierre and Miquelon
NAD remains the wealthiest division with extensive institutional infrastructure (universities, hospitals, media), but growth has slowed to approximately 0.3%. Immigration-driven congregations (Hispanic, Haitian, Korean) account for most new growth.
Institutional Depth Unmatched Globally
Estimated
NAD operates more universities, hospitals, and media entities per member than any other division. This institutional density parallels Australia's pattern but at much larger scale — creating similar questions about mission return on investment.
Cultural Diversity Reshaping the Division
Estimated
NAD's fastest-growing segments are immigrant communities that bring high-retention cultural practices. Korean and Hispanic Adventist communities show retention rates significantly above the Anglo average — a pattern also observed in SPD's Pacific Islander congregations.
Learning from High-Retention Subcultures
Estimated
NAD's multicultural congregations are a natural laboratory for retention research. Communities with strong intergenerational faith practices consistently outperform — suggesting the answer to youth retention may already exist within the division's own diverse membership.
↕ 4 insights
Health Scorecard
2024
Retention & Growth
Retention Rate
Members retained year-over-year
—
Net Growth
Overall membership change
+2.4%
Dropout Rate
Lost to dropped + missing
—
Evangelism
Kingdom Growth Rate
Baptisms + POF per 100 members
—
Accessions per Worker
Worker evangelistic productivity (baptisms + POF)
—
Loss Rate
Total losses per 100 members
—
Workforce
Members per Worker
Workforce stretch ratio
—
Members per Church
Average congregation size
—
Financial
Tithe per Capita
Annual tithe per member (USD)
—
Tithe Growth
Year-over-year tithe change
—
Membership Trend
North American Division
Drag to zoom into a range
Membership Growth
North American Division — Membership growth over time
+1691.9% since 1913
1.3M members (2024)
Click & drag to zoom
Adventist Membership
Period Analysis
1931–1932
↑ +6.3%
128K → 136K
1950–1951
↑ +3.6%
251K → 260K
1969–1970
↑ +3.2%
426K → 440K
1988–1989
↑ +2.1%
728K → 743K
2007–2008
↑ +2.1%
1.1M → 1.1M
2023–2024
↑ +2.4%
1.3M → 1.3M
Baptisms Trend
North American Division
Drag to zoom into a range
Growth Composition
Kingdom growth (baptisms + POF) vs transfer balance vs losses. Above the line = growth. Below = losses.
Kingdom Growth (Baptisms + POF)
Transfer Balance
Losses
Membership Pipeline
Gains (baptisms, transfers in) vs Losses (deaths, dropped, transfers out)
Retention Curve
Percentage of members retained year-over-year. Green dashed line = 95% target.
North American Division · hover segments for details
~$977 per member/yr
65.1¢
9.0¢
9.2¢
11.4¢
Conference65.1¢
Union9.0¢
Division9.2¢
GC5.8¢
Retirement11.4¢
Assistance1.0¢
Defined benefit retirement fund (~11.4%), Conference Special Assistance Fund (~1%). After backflow of appropriations, conferences effectively benefit from ~83% of tithe dollar.